Marketing Arizona Green Tea - 958 Words

Having seen the packaging, the consumer picks up the drink out of curiosity, while other iced tea drinks have flashy fonts or colors for packaging, Arizona Green Tea maintains its oriental look, providing a contrast that attracts the eye of the consumer and sells itself. The tea comes in a bottle with a light green opaque film around it. The film is illustrated and the top to the bottle is secured with a paper seal colored with an intricate and geometric design. The two other main ingredients follow the Green Tea wording on the label. The wording Green Tea itself is written in both English and Chinese. The target consumers are people still in or just out of college, therefore in their late teens to their late twenties. With a pale†¦show more content†¦The two Chinese words on the bottle although small, give the suggestion that the product is not only meant for the average American but perhaps for an East Asian consumer. This makes the drink s package more daring in a way; because it suggests that it was not put on the self to satisfy only this target consumer (you). Thus, the age group can take it as having been challenged to try a new experience. In much the same way this is similar to the groups that wore jeans because they stood strongly in opposition to the dominate conservative, middle-class consumer-oriented culture of American society, (Davis p.88) the drink and many other products help people in the age group, to in way, rebel against racist, only if its made in the USA type and therefore in their view be different and more internationally aware. For its oriental, tranquil looks, suggestively more health conscience ingredients and international wording Arizona green tea has gained popularity. It now follows the line of many other drinks which have entered this age group over the years, it appeals first to a few, who want to be different and then to almost everyone else to be more like the rebellious. Arizona Green Tea has not only established a market for its product, but has becomeShow MoreRelatedS.W.O.T. Analysis of Coffee Bean Tea Leaf2153 Words   |  9 PagesS.W.O.T. Analysis of Coffee Bean amp; Tea Leaf STRENGTH * Company’s marketing strategy All the stores of  The Coffee Bean amp; Tea Leaf  were located at  high traffic, high visibility locations in each market. The market entry strategies use by the coffee shop in managing their foreign franchisees when expanding into Asia including master franchising and company owned-stores. A  master franchise  is a person or entity that provides services to franchisees in a specified territory, typicallyRead MoreCase Study : Starbucks s Success1806 Words   |  8 Pagestheir products to be enjoyed by consumers. 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